Midtown Memphis Low-Rise Presents Upscale Opportunity For Urban Residents

Interiors Emphasize Environmentally Sound Materials

The opening of The Bristol on Union, a new multi-family low-rise located at 1177 Union Avenue in Midtown Memphis, boasts a spectacular interior design from award-winning interior design firm Moore Design Group.

The building’s interior includes a Clubhouse Lobby and Entertainment Area (including an Internet Café, Billiard Area and Sports Bar) and Health Club (including a Movement Studio, Fitness Center and Massage Room).

Moore Design Group’s outstanding interiors reflect the commitment of developer Bristol Development Group to provide an upscale residential experience in the Central Business Improvement District (encompassing both Downtown Memphis and the Medical District). Prospective residents include executives and medical professionals.

“We designed the public spaces to reflect the eye-stimulus and comfort that we believe residents deserve and expect,” said Stephanie Moore, President of Dallas-based Moore Design Group. “Memphis’ sophisticated residents will appreciate the highly stylized interiors, which reflect luxury with a bit of an edge to truly distinguish The Bristol on Union.”

From the moment residents enter the Clubhouse Lobby at The Bristol on Union, they will immediately notice a blend of modern and traditional, a signature look of Moore Design Group. The look displays warm modernism adapted to today’s new functions.

The design includes rich materials, texture, custom fixtures, and fabrications.
Unusual textures exemplify the trademark signature design of Moore Design Group, and the approach is in evidence in the Bristol on Union interiors. A wide variety of tactile surfaces delights the eye and creates the stimulus for touch.

As residents and guests approach the Clubhouse Lobby entrance, they are pulled into the space by landscape floor lights, forming a bridge between the exterior and interior. This allows residents to anticipate the amenities that await inside.

A focal point of the Clubhouse Lobby is a dramatic 20-foot tall architectural element, including steel-framed double doors. Moore is known for moving spaces away from “flat walls,” and she does so with the spectacular 3-D design which forms a vivid frame for the entrance to the Entertainment Area.

Future and current residents can obtain information and receive assistance at the custom-designed and fabricated Leasing and Concierge Desk. A custom wall behind the Leasing and Concierge Desk is intricately detailed with ebony channels using rift-cut stained maple. The Clubhouse Lobby is marked with tall ceilings and dramatic suspended nickel-finish lighting fixtures.

All of these elements accentuate luxury and showcase the designer’s distinct sense of space and scale.

Internet Café, Kitchen Bar, TV Area, Billiards. Social Activities
In the Entertainment Area, the Internet Café and Kitchen Bar provide computers in a convivial atmosphere, with a warm and exciting color palette which encourages social interchange while evoking energy. In a playful post-modern creation, form and function unite in chairs which reflect the late 20th Century Craft revival style.

Residents can enjoy a friendly game of billiards or relax in front of a flat-screen TV. The Sports Bar-atmosphere will encourage resident interaction.

Movement Studio, Fitness Studio, Massage Room
A Green Approach
In the Movement Studio, Moore Design Group matched residents’ expectations with the developer’s interest in a “green” approach. ”People crave personal space that is calm and serene with a no-fuss color palette,” said Moore. “We were able to combine that desire with an environmentally friendly approach. The flooring material in the Movement Studio and Massage Room is cork – taken from the bark of a cork oak tree in a way that it does not harm the tree,” she added.

Moore prefers to work with materials which respect the environment and extended that interest to the Fitness Studio, where flooring is provided by a revolutionary process that takes an existing carpet at the end of its life, super-cleans it, re-texturizes it and re-patterns it. This process has reduced landfill waste in Europe and is just now being introduced in the U.S. The product is excellent for a fitness floor because it has superior wear with a shock absorber-like backing, reducing muscle fatigue and absorbing noise.

The public space contains ten original pieces of art by renowned artist Geoff Hager. The pieces were commissioned specifically for the public spaces at the Bristol on Union.

Six of the pieces found in the Entry lobby reflect and complement the colors used throughout the design.

Another four pieces are commissioned illustrations of Elvis Presley installed in the Entertainment Area. Evocative of the Andy Warhol-style, the pieces pay silent homage to Memphis’ most famous son.

In addition to the outstanding public spaces, Moore Design Group also applied its unique vision to the finish-out of the individual residences, including four separate floor plans.

HLR Architects, Inc. and Moore Design Group collaborated on architectural details in the units to make residents feel pampered the moment they walk into their homes. Depending on the unit design, interior features include such touches as gourmet kitchens with islands, kitchen pantries, 9- and 10- foot ceilings, ceiling fans, walk-in showers, his and her vanities, and French doors in select units.