ICON in the Gulch

Nashville, Tennessee
Bristol Development Group

Moore Design Group and Bristol Development Group captured national attention for their innovative designs that have revitalized Nashville’s The Gulch and transformed the former rail yard and warehouse district into a trendy new urban neighborhood.

ICON in The Gulch, known as Nashville’s “hippest urban condo,” broke records when it sold out of all 217 initial-release condos in an unprecedented 48-hour time period. The ICON has garnered MDG more recognition than any other single property, including the prestigious National Association of Home Builders (NAHB) Pillars of the Industry awards.

This unique 22-story mixed-use development has a multimedia lounge, two pools, two gyms, and the amenity deck boasts Nashville’s only glass garage doors that turn the inside space into outside space. The community is comprised of a mid rise and tower section, each of which offers its own appeal and sense of style. The sweeping panoramic views of the Music City skyline that surround the ICON embody everything that is true big city high-rise living.

A boutique hotel in Las Vegas inspired the winning design concept for ICON. Taking inspiration from several elements within the space, Hager put her own MDG spin on the design and created a motif that was hip, trendy, elegant and luxurious but not over the top. “Bristol Development truly has vision,” Hager said. “My passion for design is heightened when working with Bristol. As a development group they are forward thinking, allowing me to be creative as a designer. It’s a win-win relationship for all of us.”



NAHB-pillar-logoWinner 2010
Finalist 2010
Finalist 2008
Finalist 2007

Winner 2010
Winner 2009
Winner 2008

ASID_Dallas_DesignOvation1st Place 2008